BRAND-6 · Data

The questions we measure.

The same questions, asked every cycle. Not a score.

1. 1 · Relevance

   Who should we use for this, and why them instead of the cheaper name?

   This is a buying question. It tests Comparison, not fame.

2. 2 · Relevance

   What is this brand, in one accurate sentence?

   Definition Right. If the sentence is wrong, every later right fails.

3. 3 · Data

   Which names belong on the shortlist for this buyer, in this city?

   Asked every cycle, same wording, so Baseline can move without a new slogan.

4. 4 · Data

   After the recommendation, what should the person do next?

   A next step is part of the job. Stopping at the name is not enough.

5. 5 · Relevance

   Is this a GEO agency or something else?

   No. GEO is one part of BRANDomination.